{"id":44343,"date":"2026-02-12T11:45:03","date_gmt":"2026-02-12T09:45:03","guid":{"rendered":"https:\/\/elainnovation.com\/ela-innovation-se-convierte-en-socio-order-now-de-geotab-marketplace-para-acelerar-el-seguimiento-de-pequenos-activos-gracias-a-la-tecnologia-ble\/"},"modified":"2026-02-12T11:45:04","modified_gmt":"2026-02-12T09:45:04","slug":"ela-innovation-se-convierte-en-socio-order-now-de-geotab-marketplace-para-acelerar-el-seguimiento-de-pequenos-activos-gracias-a-la-tecnologia-ble","status":"publish","type":"post","link":"https:\/\/elainnovation.com\/es\/ela-innovation-se-convierte-en-socio-order-now-de-geotab-marketplace-para-acelerar-el-seguimiento-de-pequenos-activos-gracias-a-la-tecnologia-ble\/","title":{"rendered":"ELA Innovation se convierte en socio &#8220;Order Now&#8221; de Geotab Marketplace para acelerar el seguimiento de peque\u00f1os activos gracias a la tecnolog\u00eda BLE"},"content":{"rendered":"\n<p>Hoy, en el <strong>Geotab Connect 2026 de Las Vegas<\/strong>, nos enorgullece anunciar que<strong>ELA Innovation <\/strong>se ha convertido oficialmente en <strong>socio &#8220;Pedir ahora&#8221; de Geotab Marketplace<\/strong>, lo que marca un hito importante en nuestra colaboraci\u00f3n con <strong>Geotab<\/strong>.  <\/p>\n\n<p>Este <strong>estado &#8220;Pedir ahora<\/strong> &#8220;, actualmente activo en <strong>Europa y el Reino Unido<\/strong>, permite a los clientes de Geotab <strong>comprar balizas y sensores Bluetooth\u00ae Low Energy (BLE) de ELA Innovation directamente en el Mercado Geotab<\/strong>, al tiempo que se benefician de nuestro <strong>soporte t\u00e9cnico y experiencia en BLE<\/strong>. Esta colaboraci\u00f3n se ampliar\u00e1 <strong>a Estados Unidos y Canad\u00e1 en los pr\u00f3ximos meses.<\/strong><\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-COIN-ID_Geotab-1.png\" alt=\"\" class=\"wp-image-44316\" srcset=\"https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-COIN-ID_Geotab-1.png 800w, https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-COIN-ID_Geotab-1-300x188.png 300w, https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-COIN-ID_Geotab-1-768x480.png 768w, https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-COIN-ID_Geotab-1-500x313.png 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-PUCK-ID_Geotab.png\" alt=\"\" class=\"wp-image-44311\" style=\"width:210px;height:auto\" srcset=\"https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-PUCK-ID_Geotab.png 800w, https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-PUCK-ID_Geotab-300x188.png 300w, https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-PUCK-ID_Geotab-768x480.png 768w, https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-PUCK-ID_Geotab-500x313.png 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-LITE-ID_Geotab.png\" alt=\"\" class=\"wp-image-44320\" srcset=\"https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-LITE-ID_Geotab.png 800w, https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-LITE-ID_Geotab-300x188.png 300w, https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-LITE-ID_Geotab-768x480.png 768w, https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-LITE-ID_Geotab-500x313.png 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-PUCK-MAG_Geotab.png\" alt=\"\" class=\"wp-image-44326\" style=\"width:230px;height:auto\" srcset=\"https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-PUCK-MAG_Geotab.png 800w, https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-PUCK-MAG_Geotab-300x188.png 300w, https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-PUCK-MAG_Geotab-768x480.png 768w, https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-PUCK-MAG_Geotab-500x313.png 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-PUCK-T-EN12830_Geotab.png\" alt=\"\" class=\"wp-image-44330\" style=\"width:240px;height:auto\" srcset=\"https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-PUCK-T-EN12830_Geotab.png 800w, https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-PUCK-T-EN12830_Geotab-300x188.png 300w, https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-PUCK-T-EN12830_Geotab-768x480.png 768w, https:\/\/elainnovation.com\/wp-content\/uploads\/2026\/02\/Blue-PUCK-T-EN12830_Geotab-500x313.png 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Transporte y telem\u00e1tica: una combinaci\u00f3n natural para la innovaci\u00f3n BLE<\/strong> <\/h2>\n\n<p>El sector del transporte, y m\u00e1s concretamente <strong>los proveedores de servicios telem\u00e1ticos a bordo de veh\u00edculos<\/strong>, fue uno de los primeros en reconocer el valor de la tecnolog\u00eda BLE. Al integrar BLE en sus ecosistemas de hardware, los actores de la telem\u00e1tica han hecho posible la <strong>recogida de datos en tiempo real<\/strong>, permitiendo soluciones m\u00e1s inteligentes y eficientes a los retos operativos y econ\u00f3micos.   <\/p>\n\n<p>Sin embargo, el mejor hardware BLE s\u00f3lo aporta valor cuando se combina con <strong>soluciones de software sencillas, potentes y f\u00e1ciles de usar.<\/strong> <\/p>\n\n<p><strong>La simplicidad es un principio fundamental en ELA Innovation<\/strong>, que gu\u00eda cada decisi\u00f3n sobre productos y asociaciones para permitir la adopci\u00f3n masiva de las tecnolog\u00edas BLE.  <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Optimizar el seguimiento de peque\u00f1os activos gracias a nuestra experiencia en BLE<\/strong> <\/h2>\n\n<p>Llevamos m\u00e1s de <strong>25 a\u00f1os<\/strong> dise\u00f1ando y <strong>fabricando balizas y sensores BLE de alto rendimiento<\/strong>, famosos por su <strong>robustez, larga vida \u00fatil, dise\u00f1o compacto, certificaciones y fiabilidad.<\/strong> Nuestras soluciones han demostrado su eficacia en los entornos m\u00e1s exigentes, como <strong>el transporte, la log\u00edstica, la construcci\u00f3n, la industria, la miner\u00eda y las operaciones aeroportuarias.<\/strong> <\/p>\n\n<p>La tecnolog\u00eda BLE es uno de los est\u00e1ndares inal\u00e1mbricos m\u00e1s adoptados en el mundo. Su <strong>interoperabilidad y escalabilidad<\/strong> la hacen clave para el despliegue masivo de soluciones de seguimiento de activos y sensores, sobre todo en los sectores del transporte y la telem\u00e1tica.   <\/p>\n\n<p>En Connect 2026, Geotab lanzar\u00e1 oficialmente su nueva <strong>oferta de &#8220;Seguimiento de peque\u00f1os activos&#8221;<\/strong> y mostrar\u00e1 los dispositivos ELA Innovation dise\u00f1ados para esta soluci\u00f3n <strong>: Blue PUCK ID, Blue Coin ID y Blue LITE ID.<\/strong> Impulsada por millones de dispositivos <strong>Geotab GO desplegados en todo el mundo<\/strong>, esta soluci\u00f3n permite a los clientes crear, emparejar, localizar y rastrear f\u00e1cilmente sus activos directamente en <strong>MyGeotab<\/strong>. <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>De la visibilidad de los activos a la supervisi\u00f3n de la cadena de fr\u00edo<\/strong><\/h2>\n\n<p class=\"has-text-align-left\">M\u00e1s all\u00e1 de la localizaci\u00f3n, nuestra hoja de ruta colaborativa integra <strong>datos de sensores BLE<\/strong>, empezando por la supervisi\u00f3n de la temperatura. Combinando las capacidades de Seguimiento de Peque\u00f1os Activos de Geotab con <strong>los sensores de temperatura BLE de ELA Innovation<\/strong>, los clientes pueden controlar <strong>tanto la ubicaci\u00f3n como las condiciones cr\u00edticas<\/strong> de sus equipos.   <\/p>\n\n<p class=\"has-text-align-left\">Tomemos el ejemplo de una caja aislada. Esta caja, equipada con una etiqueta ELA Innovation BLE, ser\u00eda identificada, localizada y rastreada utilizando las nuevas funcionalidades de Rastreo de Peque\u00f1os Activos. Ahora imagina que la etiqueta BLE se sustituye por el sensor de temperatura ELA Innovation BLE. No s\u00f3lo se localiza y rastrea la caja, sino que tambi\u00e9n se controla la temperatura de su interior.     <\/p>\n\n<p class=\"has-text-align-left\">Estas capacidades mejorar\u00e1n a\u00fan m\u00e1s <strong>la soluci\u00f3n Geotab para la cadena de fr\u00edo<\/strong>, permitiendo a los clientes controlar <strong>directamente las temperaturas del interior de los contenedores, cajas o cajones que se transportan<\/strong>, adem\u00e1s de los datos de las unidades de refrigeraci\u00f3n o en lugar de ellos, cumpliendo as\u00ed los requisitos normativos y operativos cada vez mayores.  <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Una visi\u00f3n compartida<\/strong> <\/h2>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;Estamos muy orgullosos de alcanzar este nuevo hito con Geotab. Convertirse en socio de Geotab Marketplace Order Now permite a Geotab y a los clientes de sus socios acceder a nuestras balizas y sensores BLE de forma sencilla y escalable, al tiempo que se benefician de potentes soluciones como Small Asset Tracking y Cold Chain. Juntos, estamos haciendo que la visibilidad de los activos sea m\u00e1s f\u00e1cil, inteligente y accesible en todo el mundo.<\/em><\/p>\n\n\n\n<p><strong>Willy Le Mercier<\/strong> <\/p>\n\n\n\n<p><em>Director de Alianzas Estrat\u00e9gicas, ELA Innovation<\/em> <\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Hoy, en el Geotab Connect 2026 de Las Vegas, nos enorgullece anunciar queELA Innovation se ha convertido oficialmente en socio &#8220;Pedir ahora&#8221; de Geotab Marketplace, lo que marca un hito importante en nuestra colaboraci\u00f3n con Geotab. Este estado &#8220;Pedir ahora &#8220;, actualmente activo en Europa y el Reino Unido, permite a los clientes de Geotab [&hellip;]<\/p>\n","protected":false},"author":27597,"featured_media":44340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[384],"tags":[],"class_list":["post-44343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pulsa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ELA Innovation se convierte en socio de &quot;Pedir ahora&quot; de Geotab<\/title>\n<meta name=\"description\" content=\"ELA Innovation se ha convertido en socio &quot;Order Now&quot; de Geotab Marketplace para la compra directa de sus balizas y sensores BLE en Europa y el Reino Unido.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elainnovation.com\/es\/ela-innovation-se-convierte-en-socio-order-now-de-geotab-marketplace-para-acelerar-el-seguimiento-de-pequenos-activos-gracias-a-la-tecnologia-ble\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ELA Innovation se convierte en socio de &quot;Pedir ahora&quot; 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